Sr Marketing Copywriter

Employer
Aspen Technology
Location
Bedford, MA
Salary
Undisclosed
Posted
May 23, 2017
Closes
Jun 22, 2017
Specialty
Copywriting
Business Type
Brand
Contract Type
Permanent
Hours
Full Time
Overview

The Marketing Copywriter is responsible for the creation and editing of online, print, and digital content that supports marketing campaigns designed to engage and inform customers about the value of AspenTech solutions across multiple channels. The person in this role should be a creative thinker and exceptional copywriter with ability to generate original ideas by collaborating with marketing managers, product managers, and designers.

The copy writer will contribute to establishing clear and differentiated positioning language as well as developing creative messaging and key propositioning that supports marketing campaigns through the written word. You will perform both copyediting and writing in this exciting hybrid role within a creative team setting. A team-oriented individual with the ability to manage multiple projects at once in a fast-paced, customer-centric environment will be the key to success.

Responsibilities

* Collaborate effectively with members of the marketing, product management, and sales teams to create high quality interactions, while maintaining a consistent voice and tone for the brand across multiple channels
* Create compelling web headlines and content, blog posts, social media posts, and eMail copy that is value-based and tells the customers story
* Contribute to the creation of online marketing materials including white papers, case studies, infographics, and video that support marketing campaigns
* Ensure accuracy and consistency across all written marketing content and incorporate revisions, adhering to production process, while meeting deadlines established in the editorial calendar

Qualifications

* Bachelor's degree in communications, marketing, journalism or English
* 5-7 years' experience as copywriter for online and social channels
* Ability to translate technical or complex ideas into concise, business-oriented content/storylines
* Effectively edit and rewrite content written by others to ensure compelling and concise messaging
* Experience creating and editing copy for SEO optimization
* Strong attention to detail with a command of spelling, grammar, and punctuation as well as working knowledge of style guidelines (i.e. AP Style Guide)
* Experience working with and implementing a new branded voice and tone
* Ability to work collaboratively with stakeholders and independently to deliver on requests
* Ability to juggle multiple projects and proactively prioritize
* Proactive team member, good listener with diplomatic skills, flexibility, and poised under pressure
* Strong and confident communicator
* Proficient working efficiently with
* Desktop publishing applications
* Content management systems
* Web and social publishing tools
* MS Office applications

Preferred Skills, Knowledge & Experience

* Experience collaborating with product marketing and digital marketing teams in a technical, engineering-based environment.
* Experience positioning, marketing, and copywriting for high technology industry
* Working knowledge of Adobe Acrobat and Adobe Photoshop helpful
* Experience with language translation procedures helpful