Marketing Lead Generation Specialist (Media Buyer)

Lindon, UT
May 26, 2017
Jun 25, 2017
Media Buying
Business Type
Contract Type
Full Time

About Us

Our mission is simple: we want to set people free to do meaningful work. People love our software--and it turns out that people love working here too. We've been recognized as a "Best Company to Work For", and we're proud of our team for receiving awards for workplace effectiveness and flexibility.

What You'll Do

As a Marketing Lead Generation Specialist, you'll work closely with the rest of the Marketing Team as well as external contacts to generate thousands of qualified leads weekly. You will:

* Design and execute lead generation campaigns through web partners that turn into qualified opportunities--and ultimately, happy customers
* Negotiate with vendors/websites/publishers on campaign details to optimize customer experience and ROI
* Identify new lead generation opportunities and launch relationships with new publishers
* Monitor, analyze, and optimize ongoing partner lead generation campaigns
* Adjust proposal of monthly budget allocations based on success data
* Coordinate with content team to drive content creation and delivery to vendors
* Communicate the results of each campaign to marketing and sales leadership

What We'll Love About You

* You have a Bachelor's degree or the equivalent combination of education and experience
* You have 1+ years of relevant marketing experience
* Sales experience is preferred
* Haggling is in your DNA
* You're proficient in Google Analytics and (this is a plus!)
* You're driven: you love to win (and have a history of doing so)
* You're creative: you will need to look beyond the published rate cards and negotiate solutions that do not yet exist
* You will never be satisfied unless you are constantly improving your results
* You're analytic: you'll dive deep into each campaign and identify core issues that are preventing leads from taking the next step

What You'll Love About Us

* Great Company Culture. Utah Business, Deseret News, Salt Lake Tribune, & Entrepreneur - Best Companies to Work For and the Sloan Award for Business Excellence in Workplace Effectiveness and Flexibility
* Work that Stays at Work. Genuine work/life balance served here!
* Rest and Relaxation. 3 weeks paid time off, 11 paid holidays, and we pay you to go on vacation (ask us about this!)
* Health Benefits. Medical with HSA and FSA options, dental, and vision
* Prepare for the Future. 401(k) with company match
* Financial Peace University. Take the class, get reimbursed, get a bonus