Digital Marketing Copywriter, Self-Serve Acceleration

Expiring today

Employer
Twitter
Location
San Francisco, CA
Salary
Undisclosed
Posted
Jun 04, 2017
Closes
Jun 28, 2017
Specialty
Copywriting
Business Type
Brand
Contract Type
Permanent
Hours
Full Time


Digital Marketing Copywriter, Self-Serve Acceleration

San Francisco, CA

Who we are: We are the Self Service Acceleration team of Twitter. We Inspire change. We make an impact on the world. With 313 million monthly active users and 82% active mobile users, Twitter brings us closer to the things we care about, whether it's the news that affects our daily lives or the businesses whose products we love.

Who you are: As the Digital Marketing Copywriter, Self-Serve Acceleration, you will work closely with the Demand Generation and Customer Activation teams to craft copy that clearly articulates the value of Twitter Ads and drives the acquisition of new, self-serve advertisers across our marketing channels. As the subject matter expert on performance-driven copy, you will play a meaningful role in executing marketing campaigns, testing and refining our advertising message, and optimizing marketing channel performance.

* You wield the power of the written word. Your copy drives people to action.
* You intuitively grasp the balance between core messaging, and the nuances required to ensure our message resonates with, and effectively converts priority audience segments across a variety of channels.
* You are insights-driven. You will use quantitative and qualitative data to form hypotheses and create copy that helps us test, learn, and optimize.
* You connect the dots between high-level business objectives, campaign requirements, and audience to conceptualize your copy.
* You geek out on digital advertising trends, standard methodologies, and benchmarks, and have a firm understanding of what's happening in the marketplace.

Responsibilities:

* You execute against marketing briefs to develop high-impact copy across a variety of channels, including email, Twitter owned and operated, and SEM.
* You drive quantitative and qualitative testing of copy effectiveness to identify areas for both focus and improvement.
* You develop collaborative cross-functional relationships to craft campaign and feature-specific messaging and benefit-driven copy.
* You master the brand standards for Twitter and the Self-Serve Acceleration team; apply them rigorously.
* You digest performance metrics and optimize copy to ensure high performing ads and emails.

Qualifications:

* 5+ years of related marketing copywriter experience at an advertising or marketing agency, or in-house creative team.
* Must have solid digital experience — especially direct response copywriting.
* Ability to multi-task in a fast-paced environment.
* A love of storytelling and thinking outside the box to create impactful marketing campaigns and materials.
* A strong interest in digital advertising and social media.

We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

San Francisco Applicants: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.