Manager, Search Marketing

New York, NY
Jun 05, 2017
Jul 05, 2017
Search Marketing
Business Type
Contract Type
Full Time

Manager – Search Marketing

DigitasLBi is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning advertising. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling. Paving the way for this is our powerful Search Marketing team, determined transform the marketing landscape. Right now, we're looking for a strong Manager to help lead the charge. Up for it? Read on.

What you'll do:

As Manager of Search Marketing, you'll oversee the strategic components of an integrated SEM campaign. You'll work with the Digitas SEM capability team to establish performance metrics, report results and foster client and vendor relationships. Day to day, your responsibilities will include:

* Spearheading the development of program strategies and analyses for clients (e.g., target audience recommendation, geographic targeting, timing/scheduling strategy)
* Writing and delivering media strategies, and overseeing the translation of these strategies into final media recommendations
* Ensuring that media deliverables meet and align with client goals and objectives
* Evaluating and recommending the most effective campaign approach to fulfill client objectives
* Serve as day-to-day contact for mid-level clients
* Prioritizing teamwork, delegating responsibilities and developing analysts for advancement
* Ensuring that senior analysts are effectively developing and optimizing campaigns for added value
* Overseeing budgeting process and allocation/negotiation with internal account teams

We're looking for a whip smart Manager who is also a delight to work with, which usually includes:

* A four-year degree and 5 to 7 years of paid search experience
* Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and DART search expertise preferred)
* Strong understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them
* Keen attention to detail and an analytical approach to achieving objectives
* Great technical skills and working knowledge of HTML, JavaScript, etc.
* Strong ability to understand client objectives and how they translate into search and media strategies
* Stellar communication and presentation skills – you're poised, articulate and convincing
* Willingness to travel as needed – you're open to new places, new faces and new ideas