Sr. SEM/PPC Manager

San Francisco, CA
Jun 06, 2017
Jul 06, 2017
Search Marketing
Business Type
Contract Type
Full Time
About Guidebook:

At Guidebook, we're developing mobile apps to help organizations of all types connect with their audiences. Now, at 5 years old, we've powered over 20,000 events, conferences, and guides. On average, we serve hundreds of thousands of users per week, and some of our more popular events can attract tens of thousands by themselves. We are looking for an enthusiastic, experienced Sr SEM/PPC Manager to join our team.

Job Description

Guidebook is seeking an enthusiastic and analytical manager for our advertising programs -- PPC, display, social media and other online programs. You'll be a key member of the marketing team, and help design, orchestrate and deliver these programs as well as measure and report the outcomes and success metrics. You'll work closely with marketing and sales leadership, sales and marketing operations, and others to deliver a range of paid media campaigns, including SEM/PPC, display, social and retargeting, with the goals to increase conversions, optimize for target CPA goals, and efficiently increase leads for Guidebook's mobile app platform. You will provide strategic insight on campaigns, as well as improve internal processes and structure.


* Planning, strategic development and tactical execution of all paid campaigns including PPC, display, social, retargeting and other programs
* Negotiating with media outlets for newsletter placements, webinars and other paid programs that further extend the company's online presence and generate interest in, and leads for, Guidebook
* Deep analysis of campaign performance using Google Analytics, Wordstream, Salesforce and Marketo
* Developing advertising creative and landing pages in collaboration with other members of the marketing team
* Ownership of program optimization and budget allocation
* Collaborating across functions to deliver an effective campaign strategies and plans to meet the business objectives in the enterprise, corporate / SMB and education markets.
* This role requires a creative mindset: you'll work with a range of constituencies to gather requirements and devise plans to achieve business goals. As programs progress, you'll then optimize the path to conversion.
* Measurement and optimization of the program will be required on a regular and ongoing basis


* BA/BS or equivalent working experience
* 5-7 years experience in a demand generation / paid program management role
* Ability to analyze and optimize programs
* Experience with Wordstream, Wordpress, Google Analytics, Marketo and Salesforce
* Strong analytical skills with the ability to clearly identify trends and create programs that exploit the opportunities presented
* Collaborative approach and track record of working with members of the marketing team, sales organization and product management groups
* Ability to think strategically, with exceptional attention to detail
* Ability to execute, focusing on key deliverables and must-meet deadlines
* Ability to work on multiple projects simultaneously so that "balls are not dropped"
* Ability to work in a fast-paced, startup environment

Other Characteristics of the Ideal Candidate:

* Hands on problem solver but also very coachable
* Self-motivated, independent worker
* High energy, team player
* Loves meritocracies
* Possesses a Zen-like calm
* Knows the answers… or at least knows the questions
* Entrepreneurial
* Competitive
* Most importantly… a sense of humor


* 100% paid benefits: medical, dental, and vision
* Unlimited vacation time!
* Stock options
* Awesome company retreats, aka Guidetrips to places like Tahoe and Yosemite!
* Make your workstation yours: Desk customization (fancy hydraulic standing desks; docks/stands; keyboards; whatever else you need to be productive)
* Fully stocked kitchens with every snack and drink your heart desires
* Fancy, Free lunches twice a week through
* Transportation Benefits: Clipper Card tax benefit program and a free Caltrain GoPass so you can ride the Caltrain an unlimited number of times!
* Comfortable lounge areas for work and play
* Great new office space in SOMA
* Discounted gym memberships through AnyPerk!
* Reap some good karma: Group Volunteer Events