Marketing Copywriter

Carter's, Inc.
New York, NY
Jun 06, 2017
Jul 06, 2017
Business Type
Contract Type
Full Time
Job Description

Carter's, Inc. (NYSE:CRI), is the largest branded marketer in the United States of apparel and related products exclusively for babies and young children. The Company owns the Carter's and OshKosh B'gosh brands, two of the most recognized brands in the marketplace. These brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally. They are also sold through more than 900 Company-operated stores in the United States and Canada and on-line. Carter's is headquartered in Atlanta, Georgia. If you dream of working with innovative colleagues who support and inspire you, Count on Carter's.

Skip Hop is seeking an experienced, high energy Marketing Writer who is extremely versed in different streams of writing - from naming, packaging to social/web content and press releases. This is the ultimate writing role - as it takes products from concepts into all consumer touchpoints in market while driving the overarching brand voice. We are looking for a fresh, creative thinker, who is both ambitious and adaptable. The ideal candidate has strong project management skills, an entrepreneurial spirit and can work both independently as well as collaboratively as part of a cross functional team.

Skip Hop is a global lifestyle brand devoted to designing innovative products for parents, babies and kids. With a core philosophy that begins and ends with 'Must-Haves Made Better,' Skip Hop passionately re-thinks, re-energizes and re-engineers essentials to infuse family life with joy and ease. Founded in 2003 in New York City, the brand makes award-winning products across a wide range of categories including diaper bags, on-the-go accessories, bath time, mealtime, playtime, layette, nursery and toddler. With distinctive design elements and superior function, Skip Hop products complement the modern home while pleasing parents and kids alike.

The Highlights:

* Conceptualize, craft and maintain a distinctive and consistent brand voice.
* Write innovative and creative copy for marketing, branding materials, and packaging.
* Work with marketing, creative and merchandising to Invent product names for new products.
* Write engaging copy that informs the customer across trade and consumer channels: digital/social media, catalog/print and PR.
* Work in partnership with Design and Merchandising departments to generate differentiated, fresh copy for collection statement and product based tools.
* Create strategic marketing decks and product pitch decks to drive business.
* Ensure accuracy of all copy execution (proof reading).

Experience and Skills

* BA in Communications, Journalism or English preferred.