Organic Search Manager (SEA/SEO Manager/ Search Engine Marketing)

Mediaedge Cia, LLC
Seattle, WA
Jun 09, 2017
Jul 09, 2017
Search Marketing
Business Type
Contract Type
Full Time
Job Description

The Organic Search Manager is a self-motivated individual responsible for the daily execution of a client's organic search campaign. This role reports to the Search Director, and includes the creation and delivery of optimization recommendations and documentation that deliver winning organic search strategies based on client's business objectives and using the latest knowledge of search engine algorithms.

Campaign Strategy Implementation

* Understand the client's products, competition, industry landscape, marketing goals and objectives
* Review and analyze competitor sites and understand their organic search approach
* Define a campaign strategy and deliverables plan that meets or exceeds client expectations including:

o Keyword strategies for optimal on-site performance

o Detailed site analysis and technical recommendations

o Detailed content recommendations

o Comprehensive linking strategy

* Work closely with other internal departments to develop fully integrated search campaigns
* Attend client and agency meetings to present deliverables and tactics as requested
* Always maintain positive client relationships

Campaign Reporting Results and Optimizations

* Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines
* Review rankings and linking data against internal measurements for success
* Create monthly client reports, verify accuracy and provide analysis
* Optimize campaigns accordingly to maximize client investment and to resolve performance issues
* Support Search Director in data acquisition or campaign insights for quarterly or annual business reviews
* Present practical ideas for future marketing expansion or optimization

Organic Search Innovation

* Stay current with industry trends, best practices, and discusses potential impact with team on client work
* Think creatively and develop innovative tactics to improve efficiencies and positively influence client KPIs.
* Actively contribute to corporate initiatives, automation projects, process changes and roll-outs
* Periodically aid in creation of new business presentations
* Create, or assist in creating, POVs, best practices, and key process documentation
* Work towards Google Analytics certification

Skills/Experience Required

* 4 year college degree or equivalent work experience required
* 3+ years of experience in organic search engine marketing, agency experience preferred
* Strong data analytics background
* Ability to think strategically and drive solid results to grow the business
* Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork
* Knowledge of HTML, Google Analytics, Search Console, and Screaming Frog
* Exceptional oral, written, presentation, and communication skills
* Excellent interpersonal skills and an eagerness to work as a member of a team
* High-level proficiency in Microsoft Office, particularly Excel and PowerPoint