Category Marketing Coordinator - Running/Training

Employer
Foot Locker
Location
Wausau, WI
Salary
Undisclosed
Posted
Jun 10, 2017
Closes
Jul 10, 2017
Business Type
Brand
Contract Type
Permanent
Hours
Full Time
Position Type: Marketing & Public Relations

Brand: Eastbay

Location Name: Corporate Office - Wausau

Req ID: 2017-17566

Job Type: Regular Full-Time

Location: 111 South 1st Avenue

Overview:

We're the eCommerce headquarters of Foot Locker, Inc., committed to providing a seamless omni-channel experience that connects our customers to the best athletic shoes and apparel, both today and tomorrow. Whether you work with Foot Locker, Kid's Foot Locker, Lady Foot Locker, SIX:02, Champs Sports, Eastbay or Footaction, your work touches the global organization by connecting the eCommerce, mobile and brick-n-mortar business.

We are looking for a Category Marketing Coordinator – Running/Training to join our Marketing team! You will be responsible for creatively merchandising the product assortment of the Running and Training categories to effectively meet divisional sales and profit objectives.

Responsibilities:

ESSENTIAL DUTIES AND RESPONSIBILITIES:

* Develops and executes multi-channel category marketing plans designed to increase sales and profits.
* Works closely with business unit to become familiar with products and consumer in order to develop appropriate strategies and designs for communicating to the target.
* Consults with Marketing Account Planners to coordinate and implement vendor proposals to meet brand strategy and align with category marketing plans.
* Reviews market research and internal reports to keep up to date on category sales and goals. Understands category demographics and stays current with marketing/merchandising trends.
* Develops new multi-channel opportunities in marketing the Eastbay brand and their assigned category. (Ex: grass roots events, ads, vendor opportunities, videos, tests, ROIs, etc.)
* Creates and proofs accurate and intelligently merchandised multi-channel layouts (ex: catalog, web pages, ads, emails) per brand standards and category marketing plans.
* Ability to direct visual and verbal content of creative multi-channel materials. Strong artistic and conceptual thinking ability. Directs photo shoots to keep in line with brand strategy and category marketing plans.
* Responsible for communicating to the customer service teams (call center, internet, etc) as needed regarding upcoming promotional details, contests, product initiatives, etc, as related to their category.

Qualifications:

EDUCATION AND/OR EXPERIENCE

Bachelor's degree (B. A.; B.S.) from a four-year college or university with a major in Marketing ; one to two years related experience and/or training; or equivalent combination of education and experience.

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