Search Marketing Specialist

Irving, TX
Jun 10, 2017
Jul 10, 2017
Search Marketing
Business Type
Contract Type
Full Time

Trend Micro: Securing Your Journey to the Cloud

Trend Micro, the world's largest independent security software company, strives to make the world a safer place by protecting digital information. Our solutions for consumers, businesses and governments provide layered security to protect information on mobile devices, endpoints, gateways, servers and the cloud. Trend Micro enables the smart protection of information, with innovative technology that is simple to deploy and manage, and security that fits an evolving ecosystem. Our solutions are supported by over 5000 employees in over 50 countries and powered by the world's most advanced cloud-based global threat intelligence, the Trend Micro™ Smart Protection Network™.

The Search Marketing Specialist will be responsible for oversite and execution of integrated search campaigns, which will include Paid Search (Pay-Per-Click) and Search Engine Optimization (SEO). This is a hands on role that may provide oversite of search campaigns working with agencies and support of website and other search engine optimization.

A strong candidate will have 2-4 years' experience in planning and reporting processes of search campaigns and will be responsible for ensuring campaign goals and objectives are exceeded. Excelling at this job will require creativity, teamwork, collaboration, and an analytical mind focused on maximizing search opportunities.

Duties & Responsibilities

* Responsible for the delivery of all SEO related tasks
* Develop, execute, monitor and optimize our paid and organic search strategy
* Monitor and report spend and performance of natural search as well as paid brand and non-brand search advertising and retargeting initiatives
* Develop and maintain SEM/SEO reporting dashboards and KPIs, report on key metrics, and analyze and interpret trends demonstrating know-how of ROI, CPA, CPC, CTR and ROAS
* Support or manage campaigns to KPI and budget targets
* Identify areas of improvement, communicate actionable insights, and measure efficiency and effectiveness of different efforts looking at traffic, spend and ROI
* Perform ad hoc analysis related to member acquisition
* Work closely with our external SEM and SEO agencies and internal marketing teams to develop business aligned search strategies
* Manage marketing tags and pixels including overall strategy, implementation and reporting
* Monitor keywords and conduct hands-on optimization of underperforming keywords
* Conduct market research to determine competitor and market influences potentially impacting our SEM/SEO strategies


* Preferred Bachelor's degree (preferred) or equivalent experience
* Requires 2+ years of proven experience in search marketing, with a focus on paid and organic search.
* Strong understanding of search engine usage, site analytics, link building strategies and online marketing principles.
* Proven track record of hands-on experience with Paid Search (Adwords), Display Media and SEO programs with understanding how each fits into an overall online marketing strategy
* The ability to be analytical, detail oriented and strategic
* Experience and or understand of Global search strategies
* Experience with B2B and Consumer is a plus
* Experience or familiarity with SEO tools such as BrightEdge, MOZ etc

Trend Micro provides equal employment opportunity for all applicants and employees. Trend Micro does not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity.

Experience Required..