Channel Marketing & CRM Manager

Employer
GC America Inc
Location
Alsip, IL
Salary
Undisclosed
Posted
Jun 10, 2017
Closes
Jul 10, 2017
Specialty
CRM
Business Type
Agency
Contract Type
Permanent
Hours
Full Time
The Channel Marketing & CRM Manager is responsible for developing relationships and key marketing initiatives with key and strategic partners by setting both short and long-term strategies. The responsibilities encompass the entire range of company products and services to these assigned partners, though may focus on a specific solution (campaign) or product category if focused in a partner vertical market.

Responsibilities:

* Establish productive, professional relationships at all levels within assigned dealer partner accounts.
* Lead joint dealer partner planning process to develop mutual performance objectives, financial targets, and critical milestones associated with a productive partner relationship.
* Plan and manage multi-channel campaigns.
* Measure Campaign/Promotion effectiveness (ROI).
* Assess, clarify and validate partner needs on an ongoing basis.
* Lead solution development efforts that best address end-user needs, while coordinating the involvement of all necessary company and dealer partner personnel.
* Ensure dealer partner compliance with partner agreements.
* Drive adoption of company programs among assigned partners.
* Work jointly with Sales to own the overall execution of new product launches across assigned channels.
* Executes cross-selling opportunities based on Company objectives.
* Coordinate the involvement of company personnel, including support, service, and management resources, in order to meet partner performance objectives and partners' expectations.
* Track additional marketing metrics and trends, like conversion rates and web analytics.
* Assist with organizing promotional events to reach prospective customers

Requirements:

* Bachelor's degree and/or MBA in Marketing ore related discipline.
* Minimum of 3 years of sales or marketing experience with distribution interaction and/or management. Dental or Medical experience a plus.
* Strong analytical skillset.
* Ability to travel.
* Additional Language Skills – French or Spanish a plus, but, not required.
* Experience in creating / implementing annual business plans and managing distributor marketing budgets (COOP Advertising).
* Strong negotiating skills.
* Excellent time management skills to schedule long term, short term, and unexpected priorities.
* Experience in forecasting, web strategy, and the ability to work in Microsoft excel, word and power point.
* Be a self-starter, ability to work independently and cross-functionally. Ability to prioritize important departmental objectives and use consistent judgment in terms of the resource allocation required to achieve them.
* Excellent verbal and written communication skills
* Strong working knowledge of CRM/database systems (eg., SalesForce.com would be optimal) and analytical tools and systems
* An ability to manage marketing projects end-to-end
* A background in customer acquisition strategies a plus.