Channel Marketing & CRM Manager

GC America Inc
Alsip, IL
Jun 10, 2017
Jul 10, 2017
Business Type
Contract Type
Full Time
The Channel Marketing & CRM Manager is responsible for developing relationships and key marketing initiatives with key and strategic partners by setting both short and long-term strategies. The responsibilities encompass the entire range of company products and services to these assigned partners, though may focus on a specific solution (campaign) or product category if focused in a partner vertical market.


* Establish productive, professional relationships at all levels within assigned dealer partner accounts.
* Lead joint dealer partner planning process to develop mutual performance objectives, financial targets, and critical milestones associated with a productive partner relationship.
* Plan and manage multi-channel campaigns.
* Measure Campaign/Promotion effectiveness (ROI).
* Assess, clarify and validate partner needs on an ongoing basis.
* Lead solution development efforts that best address end-user needs, while coordinating the involvement of all necessary company and dealer partner personnel.
* Ensure dealer partner compliance with partner agreements.
* Drive adoption of company programs among assigned partners.
* Work jointly with Sales to own the overall execution of new product launches across assigned channels.
* Executes cross-selling opportunities based on Company objectives.
* Coordinate the involvement of company personnel, including support, service, and management resources, in order to meet partner performance objectives and partners' expectations.
* Track additional marketing metrics and trends, like conversion rates and web analytics.
* Assist with organizing promotional events to reach prospective customers


* Bachelor's degree and/or MBA in Marketing ore related discipline.
* Minimum of 3 years of sales or marketing experience with distribution interaction and/or management. Dental or Medical experience a plus.
* Strong analytical skillset.
* Ability to travel.
* Additional Language Skills – French or Spanish a plus, but, not required.
* Experience in creating / implementing annual business plans and managing distributor marketing budgets (COOP Advertising).
* Strong negotiating skills.
* Excellent time management skills to schedule long term, short term, and unexpected priorities.
* Experience in forecasting, web strategy, and the ability to work in Microsoft excel, word and power point.
* Be a self-starter, ability to work independently and cross-functionally. Ability to prioritize important departmental objectives and use consistent judgment in terms of the resource allocation required to achieve them.
* Excellent verbal and written communication skills
* Strong working knowledge of CRM/database systems (eg., would be optimal) and analytical tools and systems
* An ability to manage marketing projects end-to-end
* A background in customer acquisition strategies a plus.