Database Marketing Specialist

Laser Spine Institute
Tampa, FL
Jun 12, 2017
Jul 12, 2017
Business Type
Contract Type
Full Time
Job Summary

The Database Marketing Specialist is responsible for directly overseeing agencies and internal targeted marketing automation campaigns, data extraction, and email marketing campaigns by reporting results of the database marketing efforts. This position will work closely with internal development teams to fully understand all facets of the CRM. Analyze and strategize further segment potential, driving engagement, increase and further enhance brand awareness.

Essential Functions - Duties & Responsibilities

Tasks may include, but are not limited to the following:

* Oversee database team to ensure each email and direct mail campaign is executed according to brand plan and in compliance with legal and HIPAA compliance requirements.
* Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the automation program.
* Analysis of day-to-day email marketing activities including email campaign set-up, direct mail, SMS, testing and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
* Develop tactics for optimizing the effectiveness of emails and direct mail campaigns.
* Oversee strategy for replacement of fatigued email and direct mail creative quarterly.
* Review website traffic, standard email metrics and overall engagement from MoM and YoY to drive strategic business goals.
* Review campaign results to identify optimization opportunities, identify gaps and strategize solutions for process improvement and discovery of user touch points and marketing attribution.
* Find cause-and-effect relationships between emails opens, clicks and movement throughout the analytics.
* Oversee and analyze data to support marketing attribution and media mix between online and offline efforts.
* Discover patterns and commonalities between users to identify strategic methods for maximizing experience with the brand.
* Development and analysis of list segmentations for all direct and interactive marketing campaigns and communicate to the primary database vendor
* Evaluate and optimize effectiveness of marketing campaigns for KPIs.
* All other duties as assigned.
* Execute all duties in accordance with our CHOICE values


* Treat others with unconditional respect, dignity and equality
* Acknowledge a need or concern by pausing from your task
* Customize your approach when meeting with customers (i.e. sitting down at bedside when communicating with a patient)
* Always go that extra mile
* Anticipate the needs of others by providing support and assistance before being asked


* Maintain a positive attitude
* Celebrate the success of your teammates
* Participate in teambuilding events
* Look for ways to make co-workers smile
* Encourage your teammates to meet their goals


* Attend and actively participate in staff meetings
* Share information with coworkers to achieve team success
* Cooperate and build collaborative relationships with one another
* Encourage coworkers to develop their own skills and abilities


* Behave ethically by demonstrating honesty, maintaining high standards and by always doing the right thing — even when nobody is looking
* Take ownership of mistakes without placing blame - apologize quickly
* Demonstrate reliability and responsibility
* Maintain confidentiality
* Meet deadlines and follow through on all commitments


* Follow established patient, employee and "environment of care" safety policies and procedures
* Constantly work to improve job-related knowledge
* Promptly report and/or correct unsafe acts or conditions in the workplace
* Provide education to department staff when applicable and necessar


* Consistently look for opportunities to exceed our customer's expectations by personalizing your approach
* Be on time.
* Acknowledge a customer's presence immediately by making eye contact, smiling and introducing yourself
* Search for opportunities to improve processes
* Submit innovative ideas to improve the way we do business
* Actively pursue development goals and career objectives

Qualifications & Requirements

Associated Knowledge, Skills and Abilities:

* Must be highly organized and work well under pressure
* Must have excellent interpersonal, verbal and written communication skills
* Must be comfortable in Microsoft Suite

Must Have:

* Bachelor's degree in business, marketing or related field
* Minimum 4 years experience in database marketing
* Marketing automation program experience
* CRM experience, preferably Salesforce
* Strong project management, writing, creative and reporting skills
* Ability to work with several different departments assessing needs and processes
* Solid business acume, management, analytical, and problem solving skills
* Strong computer skills especially with CRM solutions, lead nurturing and automation tools
* Effective management, organizational, and leadership skills