Sr. Customer Marketing Manager

Seattle, WA
Jun 12, 2017
Jul 12, 2017
Business Type
Contract Type
Full Time
Avalara is seeking a Sr. Marketing Manager to drive cross-sell and up-sell demand generation programs in Avalara's customer base. Avalara offers businesses of all sizes a comprehensive suite of tax management software delivered in a SaaS model. We're the largest global provider of sales and use tax automation software in the world — over 20,000 customers count on Avalara today.

Are you an energetic, insightful marketer who has a knack for driving demand generation programs? Do you constantly work with a sense of urgency, have a keen ability to adapt to change, and are as comfortable with analytics as you are with creative? Then we want to talk with you! Our marketing team is looking for a superb marketer to create and execute marketing programs to achieve lead generation goals for Avalara's enterprise customers and build the sales pipeline for our Customer Account Managers. If you're a marketing pro who is strong in messaging, sales enablement, is adaptable and engaging, and who is motivated to make things happen, you'll love joining this team of fun and talented marketers! We use a broad mix of strategies combined with a willingness to experiment and guided by tight metrics. You'll have access to use some of the most innovative, leading-edge technologies and tactics you'll find in B2B marketing.

Job Duties:

* Responsible for the strategic program management for specialized customer segments, leading a virtual team to help execute each strategy
* Plan, execute and evaluate marketing programs for specialized customer segments through a variety of channels in the marketing mix, including creating and managing integrated marketing campaigns, email, webinars, and use account-based marketing tactics focused on lead generation and building the sales pipeline.
* Responsible for writing creative and content strategy briefs to work with content developers to create compelling content to publish for promotional programs including, but not limited to, email, direct mail, landing pages, newsletters and other customized web, digital and social outlets.
* Work closely with our Customer Account Manager team and arm them to be successful by delivering customer intelligence, create sales enablement programs, and provide expertise and programs to help them identify opportunities to sell. Experience marketing to large enterprise accounts a strong plus.
* Analyze and understand key customer segments to develop compelling messaging and marketing offers, as well as provide insights into customer needs, behavior, and the customer lifecycle.
* Write email copy and write, edit, update and publish content to the website, newsletters, and other outlets as needed.
* Deliver timely marketing plans that include success metrics and reports for defined marketing initiatives.
* Build extensive knowledge in defined segment group of customers, including appropriate product and solution areas and develop expertise with industry, product, partners and competitors.


* 3+ years marketing experience, including experience in B2B marketing. Prior experience in customer marketing / loyalty marketing.
* Bachelor's degree. Degree in business, marketing or communications preferred.
* Excellent grasp of B2B marketing, product marketing, B2B selling concepts and the sales pipeline. Previous experience in a solution selling environment and supporting an enterprise marketing strategy is a plus.
* Excellent verbal and written communication skills.
* Strong writing ability.
* Experience with CRM automation tools (e.g., marketing automation platforms (e.g. Eloqua), and analytic tools (e.g. Tableau).
* MBA a plus.

About Avalara

Avalara helps businesses of all sizes achieve compliance with sales tax, excise tax, and other transactional tax requirements by delivering comprehensive, automated, cloud-based solutions that are fast, accurate, and easy to use. Avalara's end-to-end suite of solutions is designed to effectively manage complicated and burdensome tax compliance obligations imposed by state, local, and other taxing authorities in the United States and internationally.

Avalara offers hundreds of pre-built connectors into leading accounting, ERP, ecommerce and other business applications. The company processes millions of tax transactions for customers and free users every day, files hundreds of thousands of transactional tax returns per year, and manages millions of exemption certificates and other compliance related documents.

A privately held company, Avalara' s venture capital investors include Sageview Capital, Battery Ventures, Warburg Pincus, Technology Crossover Ventures, Arthur Ventures, and other institutional and individual investors. Avalara employs more than 1000 people at its headquarters in Seattle, WA and in offices across the U.S. and in London, England and Pune, India. More information at: