Third Party Event Marketing Professional

Employer
IBM
Location
Austin, TX
Salary
Undisclosed
Posted
Jun 13, 2017
Closes
Jun 24, 2017
Business Type
Brand
Contract Type
Permanent
Hours
Full Time
Discover what you can do at IBM

IBM is seeking an experienced Third Party Event Marketing Professional to build and execute an exceptional cross IBM event experience at key strategic 3rd party/industry events. You will:

* Drive demand by creating a customer experience that delights and engages, builds the brand and extends our reach through content marketing and digital technology.
* Partner with cross functional teams to develop content, messaging and surround elements (digital, social) for the events.
* Analyze performance and follow-up programs, constantly testing new ways to drive more leads and more conversions.
* Apply analytics and insights to make new event recommendations, evaluate existing opportunities, better understand audience behaviors & interests, and improve on site engagement -- driving the continual optimization of future events, strategies, and plans.
* Establish and manage budgets to maximize return on marketing investment by optimizing efforts through iteration and experimentation.
* Perform agency and supplier briefing and management

Must have the ability to work in the US without current/future need for IBM sponsorship.

Do work that matters.

Discover your true potential.

Be yourself

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