Associate/Customer Marketing Manager
As a growing business unit of Masco Corporation, Liberty Hardware Mfg. Corp. has built its reputation by offering high quality decorative and functional hardware products. Our product lines include bath hardware, bath safety, shower doors, decorative and functional cabinet hardware, hooks, hook rails and wall plates and are available under the Liberty, Delta, Brainerd, and Franklin Brass brands.
We offer our extensive line of hardware products through retailers (including The Home Depot, Lowe's, Menards, Target and Walmart), online (including Amazon.com), kitchen and bath design showrooms, builder and hospitality, and original equipment manufacturer (OEM) distribution channels across the country.
We are proud of our talented employees who make up one of the most collaborative and winning teams you'll find in any workplace! When you join Liberty, you join a family of professionals who work hard, support each other, and enjoy delivering results that make a real difference for our customers and one another. And who have a lot of fun doing it!
Key customer expert. Responsible for the development, execution of annual customer specific marketing plans and budget inclusive of shopper insights research, merchandising roadmaps, promotions, assortment planograms, point-of-sale signage, digital and display component SKU rationalization. Conduct in-depth data analytics to find insights that will drive win wins for Liberty and its key customers. Identify and analyze new key customer specific opportunities for profitable growth, lead scoping and oversee strategy and business case development. Provide category prioritization, guidance and direction to Customer Marketing and Project Management teams. Mentor and coach junior staff.
Key customer expert – understand customer and Liberty Hardware objectives and strategies to drive win-win situations
Partner with Marketing Research to perform market and trend research, determine market potential, identify shopper needs or trends to develop shopper/customer specific in-store and digital marketing plan
Perform competitive analysis to understand how competition is placed across various competing retailers
Conduct gap analysis to identify opportunities to grow Liberty's business with the customer via new product, assortment, merchandising, cross selling, promotions, etc.
Analyze category specific customer P&L and provide analytical insights to Sales on development of customer plans
Research and share best practices in customer marketing with marketing colleagues including cross categories
Manage the category - customer P&L
Manage the planning and execution of product line or business reviews as requested by the customer
Define and develop merchandising (for new and existing products), Planograms, POS and in-store signage/collateral strategies that drive sales and improves end user shopping experience
Develop materials for and deliver customer presentations
Develop plans for building presence on customer's websites; work with Digital Marketing to execute against plan
Maintain and build relationships with key customer; work with the customer to collectively build annual plan
Identify and address channel conflicts
Define and develop annual customer specific marketing plans and creative briefs that are in line with category objectives, including the development of promotions, managing the promotional P&L, tracking and auditing
Create relationships with the customer's marketing organization and develop actionable insights into their vision, go to market strategy, key initiatives and their full menu of marketing activities
Work with Marketing to understand category specific marketing plans and customize the plans for the customer accordingly
Provide direction to marketing coordinators to address customer requests
Provide scope and strategy direction to project management lead
Support all aspects of life cycle management, including minimum semi-annual review of display components
Solicit feedback from internal customers and translate into continuous improvement opportunities
The ideal candidate will possess:
* Bachelor's degree in Marketing or Business
* 4-7 years' product or channel marketing experience (strong preference for experience within DIY market and big box stores)
* Consumer package goods, home improvement or building products experience
* Strong analytical skills with the ability to interpret and apply data to make meaningful decisions
* Experience working in a channel or product marketing role with P&L responsibility