Associate/Customer Marketing Manager

Employer
Masco Corp.
Location
Winston Salem, NC
Salary
Undisclosed
Posted
Jun 14, 2017
Closes
Jul 14, 2017
Specialty
CRM
Business Type
Agency
Contract Type
Permanent
Hours
Full Time


Job Description

As a growing business unit of Masco Corporation, Liberty Hardware Mfg. Corp. has built its reputation by offering high quality decorative and functional hardware products. Our product lines include bath hardware, bath safety, shower doors, decorative and functional cabinet hardware, hooks, hook rails and wall plates and are available under the Liberty, Delta, Brainerd, and Franklin Brass brands.

We offer our extensive line of hardware products through retailers (including The Home Depot, Lowe's, Menards, Target and Walmart), online (including Amazon.com), kitchen and bath design showrooms, builder and hospitality, and original equipment manufacturer (OEM) distribution channels across the country.

We are proud of our talented employees who make up one of the most collaborative and winning teams you'll find in any workplace! When you join Liberty, you join a family of professionals who work hard, support each other, and enjoy delivering results that make a real difference for our customers and one another. And who have a lot of fun doing it!

Summary

Key customer expert. Responsible for the development, execution of annual customer specific marketing plans and budget inclusive of shopper insights research, merchandising roadmaps, promotions, assortment planograms, point-of-sale signage, digital and display component SKU rationalization. Conduct in-depth data analytics to find insights that will drive win wins for Liberty and its key customers. Identify and analyze new key customer specific opportunities for profitable growth, lead scoping and oversee strategy and business case development. Provide category prioritization, guidance and direction to Customer Marketing and Project Management teams. Mentor and coach junior staff.

Responsibilities Include:

Strategy Development

Key customer expert – understand customer and Liberty Hardware objectives and strategies to drive win-win situations

Partner with Marketing Research to perform market and trend research, determine market potential, identify shopper needs or trends to develop shopper/customer specific in-store and digital marketing plan

Perform competitive analysis to understand how competition is placed across various competing retailers

Conduct gap analysis to identify opportunities to grow Liberty's business with the customer via new product, assortment, merchandising, cross selling, promotions, etc.

Analyze category specific customer P&L and provide analytical insights to Sales on development of customer plans

Research and share best practices in customer marketing with marketing colleagues including cross categories

Manage the category - customer P&L

Customer Engagement

Manage the planning and execution of product line or business reviews as requested by the customer

Define and develop merchandising (for new and existing products), Planograms, POS and in-store signage/collateral strategies that drive sales and improves end user shopping experience

Develop materials for and deliver customer presentations

Develop plans for building presence on customer's websites; work with Digital Marketing to execute against plan

Maintain and build relationships with key customer; work with the customer to collectively build annual plan

Identify and address channel conflicts

Define and develop annual customer specific marketing plans and creative briefs that are in line with category objectives, including the development of promotions, managing the promotional P&L, tracking and auditing

Create relationships with the customer's marketing organization and develop actionable insights into their vision, go to market strategy, key initiatives and their full menu of marketing activities

Cross-functional Collaboration

Work with Marketing to understand category specific marketing plans and customize the plans for the customer accordingly

Provide direction to marketing coordinators to address customer requests

Provide scope and strategy direction to project management lead

Support all aspects of life cycle management, including minimum semi-annual review of display components

People Management

Solicit feedback from internal customers and translate into continuous improvement opportunities

The ideal candidate will possess:

* Bachelor's degree in Marketing or Business
* 4-7 years' product or channel marketing experience (strong preference for experience within DIY market and big box stores)
* Consumer package goods, home improvement or building products experience
* Strong analytical skills with the ability to interpret and apply data to make meaningful decisions
* Experience working in a channel or product marketing role with P&L responsibility