Engagement / Email Marketing Manager : 17-01911

Employer
Akraya
Location
Burlingame, CA
Salary
Undisclosed
Posted
Jun 14, 2017
Closes
Jul 14, 2017
Business Type
Brand
Contract Type
Permanent
Hours
Full Time
Job Description

Primary Skills : Email Marketing, Push Marketing, Marketing Automation Tool Experience (AppBoy, MailChimp and similar technical tools), Marketing Strategy Experience, Strong Analytical Background (Needs to love Data), (CRM or SalesForce), Needs to have B2C (Consumer marketing experience), Basic HTML and SQL Skills.

Contract Type : W2 Only

Location : Burlingame, CA - 94010

Duration : 6 to 12 Months - Possibe CTH

Req Details :

* Must be more technically oriented
* Must be familiar with ESP and App automation tool – Mail Chimp and Appboy (Good to have someone who knows Appboy)
* Responsible for strategy, optimize the landing pages, prioritization, Infrastructure assessment – working on the RFE, execution, etc
* Want to do a lot of trigger based communication (in-product trigger), setting up flows
* Someone who can help do very highly personalized emails
* Understands the data flow
* Knows HTML well specifically for email purposes
* SQL is good to have
* Tasks include --- Setting up the Infrastructure, Working on the reporting, Prioritizing the various projects based on the ROI
* Must be very analytical
* Super smart
* Need someone with consumer oriented (B2C) marketing experience
* Level of experience --- At least 4 plus years

Top 3 to 5 skills ---

* Strong hands on exp with one or more marketing automation tools – Email & Push marketing tools (AppBoy would be preferred). Skilled in email and push marketing
* Very analytical person – can dig in to numbers and loves numbers; data driven individual
* Definitely a marketing strategist – can think thru the marketing lifecycle
* Setting up trigger flows, geo based flows,
* Good thinker and someone who can sync up the ideas

Preferred skills ---

* Primarily HTML or secondarily SQL (for pulling the list – can do some basic edits by writing SQLs)
* Must be eager do other marketing tasks as required

Please apply directly with your updated resume or call Ashish @ 408-816-2401