Content Marketing Manager - Voice of Client

Employer
Spectrum
Location
Stamford, CT
Salary
Undisclosed
Posted
Jun 15, 2017
Closes
Jul 15, 2017
Specialty
Branded Content
Business Type
Brand
Contract Type
Permanent
Hours
Full Time
Posting Job Description: Spectrum Enterprise currently seeks a Content Marketing Manager for its Enterprise Business Services Department to lead the Voice of Client program. Below please find a brief description of the essential duties and responsibilities required to function successfully in this position.

JOB SUMMARY

This Content Marketing Manager position will manage the Spectrum Enterprise Voice of Client program. Responsibilities include an oversight of the end-to-end process of writing, creating and promoting Voice of the Client program for integration into cross-functional Marketing Lead generation, Customer Lifecycle Management and Sales Enablement initiatives. This position will report to Director of Content Strategy.

MAJOR DUTIES AND RESPONSIBILITIES

Manages the end-to-end process of creating and launching Spectrum Enterprise Voice of Client (VOC) program.

Creates an internal promotional program to enhance the nomination process for company-wide adoption participation in the program.

Oversees the writing and production of case studies, use cases and videos to feature voice of client stories.

Manages the external relationship with clients for review and approval and also the internal process for review and approval of voice of client stories.

Plan and manage promotion and distribution of voice of client stories across multiple digital and print platforms to support lead generation goals.

Integrate voice of client stories into Sales Enablement tools to help meet Sales revenue and productivity goals.

Collaborate cross-functionally to create and manage a Customer Advocacy program.

Create voice of client content best practices in collaboration with cross-functional teams.

Collaborative project planning with marketing, sales and internal other internal stakeholders.

REQUIRED QUALIFICATIONS

Skills/Abilities and Knowledge

Ability to read, write, speak and understand English

Solid and broad range of marketing experience and knowledge.

Confident and clear communications skills with the ability to work with senior leaders, sales teams and other internal and external stakeholders.

Strong copy writing skills and a command of the English language - correct punctuation, spelling and grammar, writing samples may be requested.

Strong organizational skills and ability to meet deadlines in a fast paced environment.

A team player with ability to multi-task on fast paced, diverse content marketing projects.

Knowledge of social networks and web-based technology solutions.

Education

Bachelor's Degree in Marketing, Business, Public Relation Communications or Journalism or equivalent combination of education and work experience

Related Work Experience Number of Years

Marketing experience 5+

Strong marketing related content writing and editing experience 5+

WORKING CONDITIONS

Standard office environment

TWCLAD

#LI-POST