Content Marketing Manager

XPO Logistics
Greenwich, CT
Jun 15, 2017
Jul 15, 2017
Branded Content
Business Type
Contract Type
Full Time
Content Marketing Manager

Requisition Id: 22733

Business Unit: Corporate

Location: Greenwich, CT, US, 06831

XPO provides cutting-edge supply chain solutions to the world's most successful companies, including Boeing, Home Depot, Ikea, L'Oréal and many others. We're growing worldwide. And we're constantly looking for talented individuals at all levels who can deliver the caliber of service our customers require. If you're ready to give us your best, let's talk. We'd like to invest in you. (NYSE: XPO)

GENERAL DESCRIPTION: Works closely with enterprise-wide internal and external communications teams, as well as business unit leaders to develop consistent content strategies that support and extend marketing initiatives. Develop high-value messaging targeted for key audiences that aligns and defines company brand, drives sales, engagement, and positive customer behavior. Responsible for analyzing, planning, writing, editing, distributing, managing and monitoring a broad range of communications projects, materials and content across a variety of venues and platforms that is engaging, accurate and relevant.


* Develop a content marketing strategy that addresses the company's business and brand objectives, and resonates with top customers; use analytics to determine the platforms to focus and the messages that matter to the audiences we care most about
* Leverage creative design resources and marketing data to develop standards, systems, and best practices (both human and technological) for content creation, distribution, maintenance, retrieval, repurposing, and retirement. Partner with other members of the corporate communications team to magnify the reach of content and ensure content is presented in the most effective way
* Create and manage an editorial calendar that supports core company-wide brand campaigns
* Develop editorial content that is consistent with our brand voice, style and tone, and optimized for search and user experience for all channels online and in print.
* Monitor and measure effectiveness of campaigns; gather and analyze data and make recommendations; develop reporting on these metrics for the executive team;
* Create a feedback look with top sales executives to ensure messaging and vehicles are resonating with customers and prospects; work with owners of particular content to revise as needed to meet marketing and sales goals.


* This job makes decisions and/or recommendations related to the development and placement of marketing content
* Acts as subject matter expert on all things related to content and channel optimization, brand consistency, segmentation and localization
* Participates in vendor selection process and manages vendor relationships


* Minimum Required Education: Bachelor's Degree in marketing or business
* Minimum Required Experience:
* 5 years' experience working in marketing/communications with a focus on web and print content development and strategy.
* 1-2 years leading multichannel content creation
* Desirable Education/Experience:
* Advanced degree in business or marketing a plus
* Transportation and/or supply chain industry experience a plus.
* Multilingual abilities a plus


* Analytical Skills -
* Identifies and resolves problems.
* Demonstrates attention to detail
* Identifies opportunities to increase accuracy and optimize resources and develops/recommends/implements solutions.
* Produces unambiguous, comprehensive and accurate interpretations.
* Communication Skills –
* Writes clearly and informatively. Edits work for spelling and grammar.
* Presents organized and thorough information and data appropriate for intended audience.
* Utilizes variety of interpersonal styles and communication methods to effectively adapt to new work structures, processes, or cultures.
* Demonstrates group presentation skills and excellent negotiation skills to deal effectively with individuals and groups within and outside the organization.
* Time Management Skills -
* Demonstrates follow-up skills.
* Provides timely and professional support to all internal/external customers and vendors.
* Prioritizes regular workload, special tasks and concurrent projects, allocating time and resources to ensure that work is completed accurately and efficiently within established time frame.
* Leadership Skills (for Managers/Supervisor)–
* Strong business focus with demonstrated ability to act in partnership with management teams.
* Performs with high level of initiative exhibiting persistence and willingness to stimulate new ideas within the organization.
* Takes calculated risks, makes strategic, results-oriented decisions, and accepts responsibility for the results (positive or negative).
* Other -
* Self-motivated.
* Works with minimal supervision.
* Establishes and maintains effective, collaborative work relationships both internally and externally.
* Maintains strict confidentiality.

Technical Competencies

* Basic Computer Skills –
* Strong Fluency user of Windows applications and Microsoft Office programs such as MS Project, Word, Excel and PowerPoint.
* Accurately inputs information into and retrieves from the computer.
* Quickly learns and achieves proficiency in new software applications as needed.
* Other Technical / Computer Skills -
* Thorough knowledge of internal company software applications applicable to position/business unit
* Acts as subject matter expert and provides training, troubleshooting and other support for software applications managed by business unit (i.e. COGNOS, FIS, Incentive Scorecards)
* Understands and is familiar with the most widely known and emerging tools, technologies and social applications.


We are proud to be an Equal Opportunity/Affirmative Action employer. Qualified applicants will receive consideration for employment without regard to race, sex, disability, veteran, or other protected status.

Nearest Major Market: Bridgeport

Nearest Secondary Market: Danbury