Digital Advertising Account Manager

Employer
InfoGroup
Location
Papillion, NE
Salary
Undisclosed
Posted
Jun 15, 2017
Closes
Jul 15, 2017
Specialty
Account Management
Business Type
Brand
Contract Type
Permanent
Hours
Full Time
Infogroup's Local Marketing Solutions Division has a BIG opportunity. We are seeking a Digital Advertising Account Manager to join our Papillion, NE office.This position is responsible for managing digital media marketing packages in order to create an avenue for small, medium and enterprise businesses to find new customers online. This position will leverage internet and customer service experience to execute and optimize display and social media campaigns.

Essential Job Functions:

1. Work with sales teams to onboard digital media campaigns.

2. Main contact for client after completed contract.

3. Work with third party technology to set up accounts and campaigns.

4. Build and manage keyword lists.

5. Coordinate creative upload and editorial review.

6. Forecast budgets for client campaigns.

7. Analyze campaign effectiveness and track all results to maximize the client return-on-investment (ROI).

8. Provide strategic insight through regular reports detailing campaign successes and set-backs.

9. Optimize keywords, manage bids, and improve creative to deliver technology enabled, full service digital marketing solutions and strategies to small and medium sized businesses.

10. Exceed monthly and quarterly targets and assist colleagues in achieving target goals.

11. Provide feedback to product and engineering teams involved in building and extending the Company platform.

Knowledge, Skill, and Abilities:

1. Ability to effectively communicate with individuals at all levels in the Company and with various business and media contacts outside of the Company in an articulate, professional manner.

2. Ability to articulate creative concepts to clients.

3. Ability to manage multiple projects simultaneously while maintaining work quality and strict attention to detail; manage own book of business.

4. Basic knowledge of digital media including SEO, search engine marketing (SEM), display advertising and social networking technology.

5. Basic knowledge of lead generation techniques.

6. Highly motivated and customer focused with an ability to set and meet goals.

7. Ability to engage clients and build profitable consultative relationships quickly and effectively.

8. Ability to tactfully but aggressively close sales.

9. Ability to make independent choices regarding matters of significance to business operations.

10. Previous experience selling online advertising technology is preferred

11. Google AdWords certification is preferred

Education, Experience, and Certification:

1. Bachelor's degree or equivalent required.*

2. 2 to 3 years of related experience, including prospecting and inbound/outbound sales with small, medium, or franchise business, is required.*

We're revolutionizing the way companies connect with their customers and grow their businesses. Find out how you can join the movement at www.infogroup.com/about-infogroup/careers-at-infogroup. Please reference requisition number PAPL4191.

Infogroup's Local Marketing Solutions Division has helped over 1 million small and medium businesses find, acquire and retain customers since 1972. With one of the most experienced teams in the industry, the Division provides a wide variety of intuitive solutions including sales, marketing, credit and reference. For more information, please visit www.infogroup.com/small-medium-businesses.

Infogroup is the leading provider of innovative business data, and marketing solutions that are proven to increase customer acquisition and retention. Our mission is to use a combination of our client's data and our business and consumer data and really smart people to deliver the right communication to the right audience at the right time -- for Infogroup, that's real-time.

At Infogroup, our employees are directly responsible for our success. We strongly believe in rewarding employees for their initiative, teamwork and leadership. Every day, we expect our employees to ask questions, demand better solutions and challenge one another to succeed. We are constantly looking for candidates who are not only qualified and knowledgeable, but also have the drive to grow professionally. We hire dynamic individuals in variety of fields such as information technology, account management and client services, sales, marketing, administration and human resources.

Affirmative Action/EEO Policy

At Infogroup, we are committed to attracting, retaining and engaging employees from all walks of life. Diversity is an important part of our values and business operations. We are dedicated to creating an inclusive environment that promotes professional development for everyone. As part of that commitment, Infogroup does not discriminate on the basis of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status with regard to public assistance, status as a disabled veteran and/or Veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. All qualified applicants will receive consideration for employment. In addition, Infogroup will provide reasonable accommodation for otherwise qualified disabled individuals.

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Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled