Marketing Web Designer

Lamar Advertising Company
Baton Rouge, LA
Jun 16, 2017
Jul 16, 2017
Business Type
Contract Type
Full Time
The Marketing Web Designer works on projects related to, social media, email marketing, and general marketing/design initiatives.

* Email Marketing: Collaborate with Communications Director to develop email marketing strategy. Conceptualize and design email graphics that are engaging and "on message" to be used for corporate and local email marketing. Create email templates that adhere to our brand identity and follow the vertical marketing calendar.
* Web Graphics & Content Management: Collaborate with Communications Director to design graphics for local and corporate websites; graphics will primarily be used for email marketing landing pages, promotional offers, industry specific web pages and research pages. Also categorizes new content for website, uploads new assets to Sitecore (content management system for and builds landing pages as needed
* Digital Marketing Strategy: Collaborate with Communications Director to plan and execute marketing campaigns to promote Lamar and our products/services throughout the year. This includes brainstorming, designing promotional assets (campaign creative, graphics for social media, PR, and email marketing, etc.), web design and redesign for new and existing Marketing platforms, and implementing new strategies to improve brand visibility
* Photography & Photo Editing: Takes photos and digitally enhances photos of Lamar inventory to be used on corporate/local websites, sales/marketing collateral, social media, press requests and award submissions
* Website Improvements: Create mock-ups for new features on that communicate proposed concepts effectively
* Mock Ups for PR: Mock up creatives on inventory structures to be used for press requests, award submissions and social media posts
* Social Media: Collaborate with Communications Director on social media strategy and design graphics (cover photos, seasonal, special offers, campaign announcements, etc.) for Lamar's social media channels to maximize engagement on social media platforms
* Miscellaneous Design Projects: Collaborate with the Creative Director and Marketing Team to assist with promotional videos, design-related projects, photography (Lamar Store, corporate functions, etc.), Sales School collateral, presentation updates, etc. as needed

KNOWLEDGE, SKILLS, AND ABILITY REQUIREMENTS •Must be creative, forward-thinking, with a solid understanding of design concepts, particularly layout and typography

* Ability to work on multiple projects while adhering to creative direction, brand identity, and meeting tight deadlines
* Web design skills, including knowledge of responsive website design
* Knowledge of SEO
* Basic knowledge of HTML coding
* Ability to design visually with the proficiency to distinguish color patterns and identify good use of color
* Thorough knowledge of departmental processes and procedures, as well as company policies
* Skill in working independently and following through on assignments with minimal direction
* Must have strong communications and organizational skills, with the ability to balance projects, set deadlines, and manage expectations
* Ability to brainstorm individually and collaboratively, mock up designs and present ideas
* Must have an eye for details and be able to respond positively to constructive criticism
* Proficiency in Adobe Illustrator, Photoshop and InDesign
* Advanced photo editing skills preferred
* Basic knowledge of PowerPoint and other presentation programs, such as Keynote or Prezi
* Experience using Emma or other email marketing platform preferred
* Experience using a website content management system such as Sitecore preferred
* Experience using various social media platforms and knowledgeable about current trends in social media
* Experience creating animated GIFs for banners, emails and web graphics preferred
* Photography experience using DSLR preferred
* Online portfolio required

EDUCATION AND EXPERIENCE REQUIREMENTS•High School Diploma or equivalent required

* BA/BS Degree required; concentration in Marketing, Advertising, or Design preferred
* Or equivalent combination of education and experience
* Stellar portfolio with a range of projects required
* Experience in designing website and email marketing graphics strongly preferred
* Two years of design experience requiredPHYSICAL DEMANDS AND WORK ENVIRONMENT•The primary work environment is an office.
* The physical demands for this position include light lifting, seeing (with a focus on reading), sitting more than 50% of the time, talking, and walking.
* Nights spent traveling, away from home, are less than 10%.