Media Planner (Digital Media)

iCrossing, Inc.
New York, NY
Jun 17, 2017
Jul 17, 2017
Business Type
Contract Type
Full Time
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Media Planner (Digital Media) - New York, NY at iCrossing (View all jobs)

MEDIA PLANNER (Digital Media)


The Media Planner position includes specific responsibilities for management of increasingly complex accounts, direction of Assistant Media Planner, development of Objectives and Strategies and quality control.

Media Skills

* Reviews media brief and sets planning process in motion
* Directs assistant media planner in research required for planning process
* Directs and assists assistant media planner throughout RFP process
* Engages and works with Analytics team for any tagging/reporting requirements
* Filters research findings and converts to actionable media insights
* Develops media objectives and strategy document based on client brief and proposed media solutions
* Reviews RFPs and filters for most suitable proposals
* Master of media math and how to apply calculations; proficiency in working with and managing numbers
* Develops initial plans for more complex clients
* Manages negotiation for plan rates and packages
* Manages negotiation for research impression requirements, if needed
* Supports the needs of Media Supervisor and/or AMD
* Ensures Client Media Authorizations are completed and signed
* Ensures accuracy and quality of all campaign documentation including insertion orders, trafficking sheets and terms
* Presents plans to Ad Ops and Reporting teams to ensure thorough understanding of Media's needs
* Stewards media buys in market to assure continuity and campaign delivery
* Proposes optimization recommendations, in partnership with Analytics if necessary

Project Management

* Create and maintain detailed/accurate files for each client for whom you are responsible
* Demonstrates highly organized campaign/timeline management, with strong attention to detail
* Assists in the QA of ads placed

Communication Skills

* Ability to communicate owned areas of campaigns, both orally and in writing
* Active participant in sales representative meetings
* Evolves relationships with sales community

Client Management

* Attends client meetings, and presents plan elements
* On point to liaise between client, project management, and analytics/trafficking

Teamwork/People/Corporate Citizenship

* Positively participates in team environment
* Gives and receives critical feedback gracefully
* Builds relationships with relevant partners in agency
* Positive spokesperson for the agency
* Flexible and adaptable to changing needs of client/department/agency

Required Qualifications

* 1+ year(s) experience in field of online advertising, preferably in an Assistant Media Planner role
* Bachelor's degree or equivalent work experience
* Experience working specifically within a digital media department
* Passion for digital marketing
* Detail oriented and organized
* Strong skills in Excel, Word, PowerPoint, and with general Web based interfaces
* Experience working with DART for Advertisers or other relevant 3rd party adserver