Programmatic Media Planner

Media Storm
Los Angeles, CA
Jun 18, 2017
Jul 18, 2017
Business Type
Contract Type
Full Time

Media Storm - LA

Programmatic Media Planner

Job Summary:

We are currently seeking a full-time Programmatic Media Planner to join Ninety9X, the programmatic media division of Water Cooler Group (Media Storm, 3 Degrees). Ninety9X's role is to drive improved and transparent media performance for our clients by leveraging the benefits of programmatic (improved efficiencies, data activation, real-time buying, etc…). The Programmatic Media Planner is the day-to-day focal point and is tasked with being well versed in all key accounts the agency handles (Freeform, Open Road Films, Forever 21, etc…). Programmatic is undoubtedly the fastest growing area within Media, and Ninety9X is poised to be a leader within the space by offering clients a different model! If you are interested in joining a growing division and love working within a fast-paced environment for exciting clients, we would love to hear from you!

Key Areas of Responsibility:

* Devises strategies for programmatic media plans
* Creates programmatic media recommendations for internal teams
* Maintains clients' campaigns: project management, execution, reporting, communication, etc…
* Manages media buying-related technologies, including DSPs, DMP, 3rd party ad servers, etc…
* Interfaces with internal teams to drive a deep understanding of Ninety9X's capabilities
* Identifies key opportunities for account growth
* Builds relationships with media representatives to maintain business partnerships; provides account updates and briefings for industry trends
* Manages priorities of direct reports (Associate Programmatic Planner) while effectively 'managing up' to ensure communication and effective performance
* Assists in collaboration with accounting department to develop a streamlined approach to online invoicing


* 1-3 years previous digital media experience
* Experience in programmatic preferred but not required; strong interest in programmatic is required
* Proven analytical thinking
* Proven ability to work with software/platforms
* Proven ability to work independently and multi-task: Effective time management skills – ability to prioritize and meet deadlines
* Detail-oriented with strong attention to follow-through

About Us:

Media Storm has deep roots in the entertainment industry, having helped 60 + network, cable and theatrical companies achieve unprecedented ratings, box office and brand awareness successes throughout our 15-year history. As entertainment media specialists we understand the environmental and cultural factors that drive awareness, develop preference and create action and apply the expertise to help iconic brands in hospitality, tourism, packaged goods, beverage, fashion retail, healthcare and the non-profit sector exceed sales, bookings and awareness goals everyday.