Digital Marketing Manager

84 Lumber
Eighty Four, PA
Jun 18, 2017
Jun 20, 2017
Business Type
Contract Type
Full Time
84 Lumber, the nation's leading privately held building materials supplier, is seeking a Digital Marketing Manager to help develop, analyze, and optimize all forms of digital marketing.

The successful candidate will have a passion for corporate brand development and the roles digital and social marketing play in communicating and amplifying a brand. The candidate will have demonstrated success in the B2B space. The candidate must be creative, proactive, highly organized, deadline-driven and results-oriented. Excellent communication and writing skills and strong analytic skills are a must.

The successful candidate will be a key member of the 84 Lumber brand marketing team, responsible for:

* Website management: Overseeing and leading website redesign efforts in conjunction with our agency of record; keeping content on new website fresh and current via CMS; developing new websites as needed to support emerging brand objectives.
* Email marketing: Building our email databases, developing email editorial calendars, and managing and reporting on email campaigns.
* Social media management: Evaluating social media platforms against 84 Lumber's brand and communication objectives; developing 84 Lumber's presence on selected social media channels, including Instagram, Facebook, Twitter, Pinterest, Houzz, LinkedIn; creating editorial calendars, curating and creating content; managing social posting, engaging and moderating social communities.
* Paid digital media: Working with our agency of record to execute and report on paid media campaigns including PPC, social media ads, pre-roll and video advertising, sponsored and native ad opportunities, etc.

The successful candidate will be expected to:

* Wear a project manager hat, helping to prioritize and delegate digital work among internal and external teams
* Work effectively with third party digital, social and public relation companies, key stakeholders, and other marketing team members
* Create and implement strong content for digital advertising, on-site content, email marketing, social media and affiliate marketing
* Implement and execute blogger campaigns and social outreach programs
* Write promotional content (social media, emails, etc.
* Develop promotional schedule including marketing opportunities and expenditures
* Maintain dashboard metrics to analyze and generate actionable objectives

Required Education

* The minimum requirements for this position are a Fifth year College or University program certificate; and 5 years specific experience and/or training related to the essential functions of the job; or equivalent combination of education and experience.

Required Qualifications

* At least 5 years of demonstrated digital marketing experience
* Google Analytics expertise
* Demonstrated experience running paid media campaigns via Google AdWords,Facebook Business Manager, Instagram Ads, Pinterest Paid Pins, and more
* Experience working in a variety of website content management systems
* Experience developing digital marketing performance reports and deriving actionable insights from reporting
* Experience working in a variety of email management systems (MailChimp, Constant Contact, and ExactTarget)
* Experience with mobile advertising, SMS technology, and digital marketing in retail environments a big plus
* Experience with project management and team collaboration tools like Trello or Jira
* Must have a proven interest, passion and excitement in social media, technology and online advertising
* Must have strong communication and writing skills
* Expert in PowerPoint & Excel
* Must be able to provide proof of winning campaigns