Associate Media Manager - Beer Division

Constellation Brands
Chicago, IL
Jun 18, 2017
Jul 18, 2017
Business Type
Contract Type
Full Time

Job Description

Position Summary

The Associate Media Manager will work closely with media agencies, brand teams, field marketing teams and consumer insights team in the development, implementation and stewardship of national and local media plans for Constellation's portfolio of beer brands.


* Assists media team in the day-to-day development of sound, strategic national and local media strategies to support brand objectives
* Works with field marketing team and media agencies to develop and implement local media plans that align with brand and marketing objectives
* Assists Media Manager in evaluating media plan recommendations from media agency to brand teams, ensuring plan meets brand objectives and is set up to meet brand goals/KPI's
* Supports internal media team in the collaboration with media agencies to plan and execute annual media plans
* Special emphasis on local media planning and execution including:
* Communicates local budgets and planning parameters to media agencies
* Reviews buy recommendations (local radio, OOH, TV) to ensure align with budget and specifications
* Liaises between field sales and media agencies
* Ensures that dollars are allocated and spent in an efficient and effective manner within budgetary parameters
* Assists media agencies in data collection for annual MMM analysis
* Analyses and communicates quarterly competitive reporting received from media agency to internal stakeholders
* Helps manage media's monthly billing and tracking expenditures to ensure timely and accurate payment and forecasting
* Assists in the accurate and timely communication of national and local media plans to field sales and distributors
* Collaborates with brand teams and media/creative agencies on schedules and timelines of creative assets as needed
* In collaboration with media agency, ensures flawless execution of media plans
* Fosters relationships with media partners
* Some travel may be required

Minimum Qualifications

* Bachelor's degree required from a four-year college or university; MBA a plus
* 3 or more years of media planning experience at an agency or in-house client position
* Basic knowledge of media planning across different channels, including TV, digital (including social), print, local OOH and radio
* Experience in traditional marketing and current knowledge of trends and innovations in traditional and digital/ social media
* Experience creating media programs and articulating strategic foundation for their development
* Basic understanding of usage and application of syndicated research including IMS, MRI, Scarborough and competitive tracking tools (Ad*Views/Kantar)
* Solid understanding of media math terminology
* Must be a self-starter with the ability to work with a minimum of direction and manage multiple projects
* Excellent writing, presentation, and verbal communication skills with the ability to communicate concisely and clearly
* Demonstrated accuracy and strong attention to detail
* Solid interpersonal and teamwork abilities across levels, with the ability to communicate effectively across different levels within the marketing & sales organizations
* Demonstrated critical thinking and problem-solving abilities
* Strong quantitative skills, including analytical abilities and math proficiency
* Creative and strategic thinker
* Must have solid experience using Microsoft Word, Excel, PowerPoint and Outlook

Preferred Qualifications

* CPG experience a plus

Physical Requirements/Work Environment

* Must be at least 21 years of age
* Must be able to sit and/or stand for long periods of time and work on a computer for extended periods
* Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Chicago, Illinois

Additional Locations

Job Type

Full time

Job Area


Equal Opportunity

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).