SkipHop, Digital Marketing Manager

Carter's, Inc.
Atlanta, GA
Jun 18, 2017
Jul 18, 2017
Business Type
Contract Type
Full Time
Job Description

Carter's, Inc. (NYSE:CRI), is the largest branded marketer in the United States of apparel and related products exclusively for babies and young children. The Company owns the Carter's and OshKosh B'gosh brands, two of the most recognized brands in the marketplace. These brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally. They are also sold through more than 900 Company-operated stores in the United States and Canada and on-line. Carter's is headquartered in Atlanta, Georgia. If you dream of working with innovative colleagues who support and inspire you, Count on Carter's.

* Responsible for developing and executing all digital and site marketing for Programs to include SEM, SEO, Email, Paid Media and Affiliate marketing.
* (15%) Lead annual marketing plan, reaching performance and sales goals, and managing budget for
* Manage and optimize budget of $1M+
* Utilize analytics tools including attribution to develop appropriate and profitable marketing mix
* (15%) In partnership with merchant and brand teams, manage marketing and product cadence for the website and marketing channels
* Develop and maintain calendar for email, marketing channels and website
* Partner with brand and creative teams to execute assets and brand strategies
* Maintain and react to promotional cadence changes and make quick decisions to best impact the business
* (15%) Monitor, track, and report on marketing metrics for all channels, including ROAS & trend analysis, spend optimization
* Provide strategic insight to develop long and short term execution plans for new and expanding search campaigns
* (25%) Develop appropriate email cadence for both campaign and trigger emails
* Grow email database
* Manage trigger email performance and optimizations
* Optimize email touchpoints and communications as well as multi-brand and channel opportunities
* (25%) Grow and manage all paid media for SkipHop including SEM, Paid Social, Affiliate and Display
* Lead strategic Bid strategies, creative execution, testing,
* Develop, test, and analyze all programs and strategies to maximize results, drive volume, and reach company targets
* Utilize web analytics and attribution platform to manage KPIs, goals, channel preference and strategic opportunities based on data
* Manage tracking, reporting and analysis of marketing campaigns and programs to improve overall campaign performance

(5%) Own agency and platform relationships on a daily/weekly/monthly basis for platform changes and management of goal

Experience and Skills

* Demonstrated experience creating marketing reports
* Ability to work collaboratively and field requests from key internal stakeholders
* Present data in an actionable and useful way to allow business owners to make decisions
* Comprehension of marketing campaign concepts (across multiple offline and online channels)
* Worked in a direct marketing environment, preferably with an online retailer
* Detail-oriented and an ability to juggle shifting priorities
* Team player. Operates effectively in a fast-paced, deadline-driven environment
* 5+ years of experience in digital marketing role, preferably SEM or SEO
* eCommerce & Retail experience required
* Experience in SEM or SEO on agency or client-side
* Experience working in a direct marketing environment, preferably with an online retailer a plus

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.

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