Content Marketing Manager

Employer
Civis Analytics
Location
Chicago, IL
Salary
Undisclosed
Posted
Jun 19, 2017
Closes
Jul 19, 2017
Specialty
Branded Content
Business Type
Brand
Contract Type
Permanent
Hours
Full Time


* Develop and manage content marketing strategy across our corporate website, programs and channels, in a way that drives engagement and brand awareness
* Execute the content strategy by overseeing the editorial process and development, as well as publishing and measuring performance of content in market
* Develop engaging, valuable and relevant content programs that are targeted toward key prospect and customer segments and business goals
* Manage content production from ideation to distribution
* Collaborate internally across the organization to ensure maximum reach and engagement around business goals
* Evaluate and make recommendations regarding the use of content to create audience engagement including social media channels, websites, blogs, media-sharing and other avenues as appropriate
* Measure and report on the success of content marketing activities
* Develop benchmark criteria to measure the effectiveness of content marketing programs

Qualifications

* Strong expertise in content marketing best practices and trends, including blog and other social channels
* Understanding of interactive marketing (mobile, video and other digital mediums)
* Excellent written and verbal communication skills including the ability to translate key messages into channel appropriate communications
* Strong project management skills including the ability to manage multiple, competing priorities
* Self-starter with strong problem solving and interpersonal skills
* Marketing and communications professional with a passion for content marketing
* Proficiency in the latest creative applications, tools and technology
* Experience with site reporting tools, such as Google Analytics
* 3-5 years experience in Content Marketing
* BA/BS required