Content Marketing Manager

Civis Analytics
Chicago, IL
Jun 19, 2017
Jul 19, 2017
Branded Content
Business Type
Contract Type
Full Time

* Develop and manage content marketing strategy across our corporate website, programs and channels, in a way that drives engagement and brand awareness
* Execute the content strategy by overseeing the editorial process and development, as well as publishing and measuring performance of content in market
* Develop engaging, valuable and relevant content programs that are targeted toward key prospect and customer segments and business goals
* Manage content production from ideation to distribution
* Collaborate internally across the organization to ensure maximum reach and engagement around business goals
* Evaluate and make recommendations regarding the use of content to create audience engagement including social media channels, websites, blogs, media-sharing and other avenues as appropriate
* Measure and report on the success of content marketing activities
* Develop benchmark criteria to measure the effectiveness of content marketing programs


* Strong expertise in content marketing best practices and trends, including blog and other social channels
* Understanding of interactive marketing (mobile, video and other digital mediums)
* Excellent written and verbal communication skills including the ability to translate key messages into channel appropriate communications
* Strong project management skills including the ability to manage multiple, competing priorities
* Self-starter with strong problem solving and interpersonal skills
* Marketing and communications professional with a passion for content marketing
* Proficiency in the latest creative applications, tools and technology
* Experience with site reporting tools, such as Google Analytics
* 3-5 years experience in Content Marketing
* BA/BS required