Head of Creative, Retail Marketing

Mountain View, CA
Jun 19, 2017
Jul 19, 2017
Business Type
Contract Type
Full Time
As part of the creative retail marketing team, you will join a team of retail specialists, creative technologists, experience designers, producers, product marketers and brand managers whose mission it is to fundamentally change how people shop. Guiding your team's search for how to bring innovation and fresh thinking to retail environments is the question: "What if Google was a place?" You manage all retail executions (both online and offline) for Google products such as Chromebooks, Nexus, Chromecast and more. Regularly, you provide creative guidance to retail partners on how to best bring Google ecosystems to life in retail environments (e.g. Android). And you operate the retail lab, a futuristic space full of robots, smart furniture, floors, walls and screens that is used as a canvas to create amazing experiences for our users. As our Head of Creative for Retail Marketing, you are expected to bring top-notch visual and experiential acumen and will be responsible for concepting and shaping the visual language, narrative and customer experience of how Google's products and services are presented within a retail environment. You have the ability to perform your role in a flexible, ever-changing environment and requires you to be open to new influences and inspiration. Your role is that of a curious and active explorer in the retail space with an eye for determining positioning, feature prioritization and external communications, and you will develop the voice of a Product marketing campaign in the retail space and help it grow a loyal consumer base. This means you work with a cross-functional team across global Hardware Marketing, sales, corporate communications, legal, digital e-commerce, product development, engineering, in partnerships with agencies, and more. In this role you will help shape the retail marketing brand voice and consumer journey/touch-points from beginning to end. You will manage a team of internal design resources such as modelers, 2D designers, tech engineering and development to realize and prove out design concepts and inspire a creative team of vendor partners by sharing ideas and developing effective solutions to generate multiple concepts supporting retail design and fixtures. In brainstorms, you speak up with a seemingly endless stream of ideas, and you realize that resource is infinite. You will develop amazing ideas, and eye-popping presentations that excite Google partners and key stakeholders about those ideas. You passionately speak about those ideas and realize that constructive criticism from peers offers opportunity for you to push your concepts into an exceptional space. You will report to the Head of Design and Innovation for Retail Marketing at Google. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself. ## Responsibilities * Lead a Creative team of ideation and development of innovative retail marketing campaigns, including effectively manage budgets and invoicing, timelines/schedules, prototypes, design reviews and approvals. * Translate original ideas successfully into 3D retail design solutions supporting Google's brand and commercial objectives with an understanding how creative ideas will translate globally. * Translate fixture and retail design ideas through various skills (drawing/sketching, ideation, materials, and textures) while understanding the context, insight, and design realities at retail. * Create and contribute to a great design team culture. * Interpret and translate complex requirements into simple and beautiful solutions and user experiences and investigate, embrace, and adapt current design and retail trends into your work. ## Qualifications Minimum qualifications: * BA/BS degree or equivalent practical experience. * 13 years of retail design experience with an agency, major retailer (emphasis on hardware/technology environments) or at a consulting firm. * Portfolio of a mix between physical space, digital, and print design, including but not limited to a focus on: wired fixture design, store planning, print and POP displays experience. Preferred qualifications: * BA/BS degree in Architecture, Interior Design, or Environmental Design. * Strong experience using Adobe creative tools and design or CAD software/technology to visualize designs. Ability to manage electronic files and libraries for use by multiple parties. * Proven ability to perform and apply design skills, including architectural design, space planning, visual presentation development and layout, proportion and scale. * Ability to demonstrate new thinking where creative boundaries around digital and physical integration come together to deliver a rich user experience. * Ability to thrive in a rapid-paced environment on multiple projects in a start-up atmosphere. Strong tendencies to self-start and demonstrate initiative to over-deliver. * Ability to effectively communicate, lead, and manage complex projects from concept to production within associated timelines with multiple stakeholders and be able to storyboard, illustrate, or translate ideas into designs and develop innovative solutions. * * * At Google, we don't just accept difference - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees or any other company location. Google is not responsible for any fees related to unsolicited resumes.