Web and Digital Marketing Manager - Cal Performances (7455U) #23213

University of California
Berkeley, CA
Jun 19, 2017
Jun 21, 2017
Business Type
Contract Type
Full Time
The University of California, Berkeley, is one of the world's most iconic teaching and research institutions. Since 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world. Berkeley's culture of openness, freedom and acceptance—academic and artistic, political and cultural—make it a very special place for students, faculty and staff.

Berkeley is committed to hiring and developing staff who want to work in a high performing culture that supports the outstanding work of our faculty and students. In deciding whether to apply for a staff position at Berkeley, candidates are strongly encouraged to consider the alignment of the Berkeley Workplace Culture with their potential for success at http://jobs.berkeley.edu/why-berkeley.html.

Application Review Date

The First Review Date for this job is: 5/29/2017

Departmental Overview

Cal Performances is the performing arts presenting, commissioning and producing organization based at the University of California, Berkeley. The mission of Cal Performances is to produce and present performances of the highest artistic quality, enhanced by programs that explore compelling intersections of education and the performing arts.

To learn more about Cal Performances, please visit http://calperformances.org/.


Under the direction of the Director of Marketing and Communications, the Web and Digital Marketing Manager is responsible for driving growth, revenue, and engagement across Cal Performances digital channels and initiatives, including the website, social media channels, and mobile applications. The position manages and reports all aspects of Cal Performances' engagement efforts on these properties, encompassing both revenue generating strategies and audience development objectives. The position supports a broad range of programming and services of Cal Performances and works closely with all Cal Performances units as a collaborator on all digital initiatives.

(40%) Website Management

Management of Cal Performances' website properties including:

* Management of content development and deployment
* SEO and SEM strategies
* Management of Google tag manager and analytics development, tracking and reporting
* Analyzing and recommending website improved strategies to improve the customer online experience and effectiveness of brand awareness initiatives
* Project management of all website enhancement initiatives, including initial scoping, RFP development, budgeting, and management of all programming development resources

(20%) Mobile

Management of Cal Performances' mobile platforms, including:

* Developing strategies for and overseeing mobile specific content development and deployment
* Tracking analytics and recommending strategies to increase usage
* Planning for enhancements and upgrades

(30%): Social Media Strategy and Management

Management of Cal Performances social media channels, including:

* Developing strategies to drive growth and increased engagement on all social media channels
* Oversee development and execution of social media content
* Keep up with industry trends and recommend new channel implementations and usage as necessary
* Collaborate with Cal Performances marketing and communication colleagues to identify and engage with online influencers
* Partner with units across Cal Performances to develop content and strategies to fully represent Cal Performances mission-driven activities

(10%) Supervision

Manages activities and performance of Digital Content Associate and New Technology Coordinator, and various student assistants.

Required Qualifications

* Experienced digital professional who has demonstrated prior experience in developing and managing digital strategies and programs for complex organizations with multiple audiences.
* Experience bridging the gap between marketing, communications and technology and the delivery of marketing and communications programs across multiple channels.
* B.A. degree (or equivalent experience).
* Successful experience implementing major digital initiatives, including website design and an understanding of the full spectrum of digital activities, including content repurposing across multiple channels.
* Demonstrated expertise with Google analytics and other web site metric programs.
* Demonstrated excellent written communication skills; experienced digital copywriter across a wide variety of different marketing channels, but especially, email and social media content.
* Working knowledge of HTML and HTML 5/Javascript/CSS, Photoshop, and other creative online applications.
* Experience working with website content management systems.
* Demonstrated strong project management skills in order to meet multiple deadlines; strong analytical, organizational, and time management skills, as well as excellent interpersonal skills.
* Ability to respond and perform in a favorable, flexible and supportive manner to short lead-time projects covering a broad range of digital tasks for the organization.
* Ability to exercise sound judgment, decision making, and problem solving skills, while also communicating the need for further clarity or direction.
* Must be capable of working independently within a fast-paced, dynamic, team-oriented environment.

Preferred Qualifications

* Experience in managing comprehensive digital campaigns for local or national arts organizations
* Experience working with Tessitura CRM Software
* Strong appreciation and knowledge of music, dance, and theatre.

Salary & Benefits

For information on the comprehensive benefits package offered by the University visit:


How to Apply

Please submit your cover letter and resume as a single attachment when applying.

Equal Employment Opportunity

The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see: http://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf

For the complete University of California nondiscrimination and affirmative action policy see: