Senior Marketing Writer

Employer
Fortune Brands Home Security
Location
Maumee, OH
Salary
Undisclosed
Posted
Jun 19, 2017
Closes
Jun 20, 2017
Business Type
Brand
Contract Type
Permanent
Hours
Full Time
Therma-Tru is the leading entry door brand most preferred by building professionals. Founded in 1962, Therma-Tru pioneered the fiberglass entry door industry, and today offers a complete portfolio of entry and patio door system solutions, including decorative glass doorlites, sidelites and transoms, and door components. The company also offers low maintenance Fypon® polyurethane and PVC products. Headquartered in Maumee, Ohio, Therma-Tru is part of Fortune Brands Home & Security, Inc which includes Moen, MasterBrand, and Master Lock companies.We are currently seeking a Senior Writer to join our Marketing team in our corporate headquarters in Maumee, OH.As the Senior Marketing Writer

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  • you will be a member of the wholesale marketing team, working to craft the customer-focused messages used in the Wholesale Business unit's various marketing and communications initiatives and programs. This person collaborates closely with our marketing specialists, agency partners and internal creative teams, to develop creative solutions that can be deployed in the Wholesale channel, various customer segments and media. This person will also be responsible for following established Therma-Tru creative standards, processes and tools needed to ensure creative quality and integrity. In addition, you will serve as a project manager on select Wholesale marketing projects, actively managing all tasks and timelines with specialists, agencies, vendors and designers, from concept to completion, to ensure projects stay on schedule and budget.

    Responsibilities:

    * Create editorial content for Wholesale Business Unit marketing communications materials, including channel programs and promotions, brochures, trade shows, direct mail, displays and merchandising aids, sales flyers, and e-based communications.
    * Function as a collaborative partner with the team's marketing specialists and senior designer to conceptualize and develop new and interesting methods of communicating with channel partners and customer segments.
    * Develop and document channel-specific messaging that is tailored to builder, dealer, contractor and fabricator audiences.
    * Leverage Therma-Tru research and industry trends to craft messaging that supports driving door sales.
    * Simplify often complex product data and feature sets, and processes into clear, concise communications that effectively position and sell our products.
    * Understand and follow the unit's style guide and standards.
    * Understand and follow brand trademarks.
    * Serve as the team's primary copy editor, ensuring the ongoing consistency and quality of each project.
    * Support the development and deployment of creative standards, processes and tools.
    * Support, as needed, translation and extension of branding, product information, "why" messages, marketing tools and promotions created by the Strategic Marketing Group to the Wholesale channel.
    * Support, as needed, special sales and customer projects.
    * Support the Marketing department's overall process and project management improvement efforts.
    * Support the development of the unit's annual marketing communications plans.
    * Manage select projects from concept to completion.
    * May perform other duties as assigned

    A successful Senior Marketing Writer will have:

    * Bachelor of Arts in Journalism, English or Communications.
    * Minimum of 5-7 years of experience in agency or corporate communication/creative services.
    * Must have the ability to write for multiple media, including advertising, brochures/collateral, and customer newsletters conveyed in print and digital formats.
    * Must have the ability to translate product-based technical information into crisp, compelling marketing messages for both trade and consumer audiences.
    * Strong knowledge of AP Style.
    * Proficiency in Microsoft Office.
    * Excellent copywriting, editing, proofreading, interviewing and grammar skills.
    * Strong verbal communication skills.
    * Ability to work in a fast-paced environment and learn quickly.
    * Motivated, team player who works well in a cross-functional team environment
    * Ability to think both creatively and strategically.
    * Solid problem-solving skills.
    * Deadline-oriented with the ability to prioritize tasks and manage time effectively.
    * Knowledge of the building industry a plus.

    Responsibilities: