Brand Manager - Associate

Employer
CVS Health Retail
Location
Woonsocket, RI
Salary
Undisclosed
Posted
Jun 19, 2017
Closes
Jul 19, 2017
Business Type
Brand
Contract Type
Permanent
Hours
Full Time
Position Summary

The Associate Brand Manager, Store Brands will work with the category Brand Manager to lead brand artwork and

special projects for specific categories and/or brands which are tied to delivery of Sales/EBIT/penetration goals for the Store Brands (SB) portfolio. This individual will be an integral partner within the Store Brands organization, key to bringing to life and driving consistency of our brands.

Scope of work includes:

* Create, own and/or edit as needed the package design style guide for each brand and insure consistent usage of style guide across all new items that are developed.
* Be the key interface with both internal and vendor partners on new item execution including packaging design, claims management, etc.
* Responsible for leading and delivering projects as per agreed to milestones/timelines with high quality; these projects can range from developing new brand concepts (including development, testing, creative briefing, and message & package development), to developing planogram fixture/signage, off shelf display program, direct to consumer mailings, etc.
* Proactively influence across all customer touch points by working with internal partners to gain on SB marketing executions (Advertising Services, Legal, ExtraCare, Creative, etc.).
* Develop Store Brand marketing test programs (as necessary) that enable trial and repeat with a net positive ROI
* Develop a deep understanding of the Store Brands Initiative, inclusive of: strategic plan, priorities and objectives.

Ideal Candidate:

* High-energy professional, comfortable with working in a high demand, performance driven environment. Able to self-motivate to perform at high levels; entrepreneurial spirit
* Excellent communicator; able to gain trust of team, peers and executives to influence outcomes
* Demonstrated excellence in the ability to work cross-functionally with internal and external partners
* Demonstrated ability to problem solve and think out of the box
* Ability to prioritize and is comfortable handling multiple projects in parallel
* Possesses exceptional time management, planning, and organizational skills

Position Summary

The Associate Brand Manager, Store Brands will work with the category Brand Manager to lead brand artwork and

special projects for specific categories and/or brands which are tied to delivery of Sales/EBIT/penetration goals for the Store Brands (SB) portfolio. This individual will be an integral partner within the Store Brands organization, key to bringing to life and driving consistency of our brands.

Scope of work includes:

* Create, own and/or edit as needed the package design style guide for each brand and insure consistent usage of style guide across all new items that are developed.
* Be the key interface with both internal and vendor partners on new item execution including packaging design, claims management, etc.
* Responsible for leading and delivering projects as per agreed to milestones/timelines with high quality; these projects can range from developing new brand concepts (including development, testing, creative briefing, and message & package development), to developing planogram fixture/signage, off shelf display program, direct to consumer mailings, etc.
* Proactively influence across all customer touch points by working with internal partners to gain on SB marketing executions (Advertising Services, Legal, ExtraCare, Creative, etc.).
* Develop Store Brand marketing test programs (as necessary) that enable trial and repeat with a net positive ROI
* Develop a deep understanding of the Store Brands Initiative, inclusive of: strategic plan, priorities and objectives.

Ideal Candidate:

* High-energy professional, comfortable with working in a high demand, performance driven environment. Able to self-motivate to perform at high levels; entrepreneurial spirit
* Excellent communicator; able to gain trust of team, peers and executives to influence outcomes
* Demonstrated excellence in the ability to work cross-functionally with internal and external partners
* Demonstrated ability to problem solve and think out of the box
* Ability to prioritize and is comfortable handling multiple projects in parallel
* Possesses exceptional time management, planning, and organizational skills

Preferred Qualifications

Self-motivated, highly flexible and takes the initiative to do what's needed

Strong oral, written communication, and presentation skills

Collaborative and able to work across diverse organizations and roles

Ability to problem solve and bring solutions to the table

Ability to influence via formal presentations & informal interactions with peers and executives

Ability to prioritize and have strong time management skills

Ability to handle ambiguity

Proficient in MS Office Financially and commercially astute

MBA a plus

Required Qualifications

* Bachelor's Degree in Marketing/Advertising
* Minimum 2-3 years experience in brand or related experience