Direct & Digital Marketing Manager

Employer
ViaSat
Location
Denver, CO
Salary
Undisclosed
Posted
Jun 19, 2017
Closes
Jul 19, 2017
Specialty
Digital
Business Type
Brand
Contract Type
Permanent
Hours
Full Time
Our culture empowers us to do things that other companies would find very difficult, if not impossible. We've made a quantum leap in satellite capacity which makes high-volume, media-enabled service by satellite economical for the first time! Our Exede service offers satellite services that elevates satellite into a much more competitive position in the broadband service marketplace. We have the capacity to serve the accelerating growth in bandwidth demand for multimedia Internet access of the next decade. We took the leap and now it's your turn…jump on board and help us take advantage of our technology by getting us into the market place!

The Direct and Digital Marketing Manager for ViaSat thrives on utilizing the digital channel to drive new customer acquisitions in the most effective way possible. You are experienced in SEM, display, email marketing, website & landing page management, social, mobile advertising and SEO. You are hands-on, have a passion for performing A/B tests and diving knee-deep into the data to make informed decisions. You are comfortable with change (you're in the digital world after all!), are agile and enjoy a fast-paced work environment. You have demonstrable experience managing fully integrated direct/digital marketing campaigns, and are very organized and able to manage a range of campaigns at once. You will an eye for detail and are a champion of the brand.

Key Responsibilities

* Develop, execute, monitor and analyze all aspects of paid digital acquisition channels with strong focus on SEM, display, paid social
* Ability to track and report on key performance metrics, partnering with analytics team when needed, to make data-based decisions that improve channel performance
* Closely manage relationship with digital marketing agencies
* Develop, track and optimize ongoing A/B tests across the digital channel
* Landing page management including design and content development, and conversion rate optimization
* Build, manage and execute on intricate targeting strategies
* Collaborate with other marketing managers to develop and measure cross-channel customer acquisition campaigns
* Serve as resident expert on leading-edge digital marketing strategies and tactics, always looking for the next opportunity to test
* Assist with strategy and execution of lead generation programs
* Intimately manage budget and internal budget process

Requirements

* 5+ years' proven experience in digital marketing
* Bachelor's degree in marketing or related field
* Experience with AdWords, Google Analytics, Google Tag Manager, landing page management software, and similar digital platforms
* Experience with delivering campaigns for a B2C and/or B2B technology, services or subscription-based advertiser
* Solid knowledge of integrated marketing strategies
* Strong budget management skills
* Problem solving ability and consideration of process improvements
* Excellent organizational and communications skills with a strong attention to detail
* Strong copywriting and proofreading skills
* Ability to work across departments and divisions, building consensus and delivering upon stated objectives

Preferences

* Working knowledge of web development languages such as HTML, CSS and JavaScript
* Experience with email marketing & email campaign management best practices
* Familiarity with SEO best practices, eCommerce and Affiliate marketing
* Prior hands-on experience with Marketo or similar marketing automation platforms

Living in Denver means you get to enjoy: panoramic vistas on your morning commute, three hundred days of sunshine, the largest public parks system of any U.S. city, world-class theatre, museums, and sports teams and a cost of living that's easy on your wallet!

We are searching for candidates who enjoy working with people and have a technical mind that excels when being challenged. If you have a drive to succeed and grow your career, ViaSat might be a fit for you! It only takes a few minutes to apply. So, what are you waiting for?

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ViaSat is an EEO/AA/Disability/Protected Veteran Employer. U.S. Citizenship or Lawful Permanent Residence status may be required for certain positions. For positions requiring U.S. Citizenship or Lawful Permanent Resident status, verification of such status will be required upon accepting employment.