Paid Social Marketing Specialist

New York, NY
Jun 19, 2017
Jul 19, 2017
Business Type
Contract Type
Full Time


Casper is seeking a talented Paid Social Marketing Specialist to join the Acquisition Marketing team. In this role, you will be focused on expanding Casper's customer base through strategic and creative paid social media campaigns. The ideal candidate will be a detail-oriented contributor with a passion for data-driven decision-making and experience in marketing, project management, data analysis, and optimization. This position presents a great opportunity to scale an important marketing channel into a multi-million dollar, best-in-class program at a rapidly growing company.


* Execution of paid social campaigns end-to-end, overseeing planning, execution, and reporting
* Develop strategies intended to drive awareness, engagement, and customer acquisition/retention
* Manage closely to performance targets across spend, lead generation, conversion and ROAS
* Perform ad-hoc analyses to measure conversion and creative performance; managing workflow for continual testing, iteration, and learning
* Collaborate cross-functionally with analytics, creative and organic social teams
* Identifying, vetting and testing new and emerging products and platforms to expand reach and increase efficiencies within the channel


* 2-3 years direct experience executing and managing performance-based paid social media campaigns
* Deep understanding of Facebook mechanics (targeting, bidding, optimizations, etc.)
* Experience and familiarity with FMP/marketing tools preferred
* Strong analytical skills and ability to use data to derive campaign insights/optimize program performance
* Proficient in third party analytics platforms and attribution technology
* Self-starter with outstanding organizational skills, attention to detail, and ability to multi-task
* Start-up and eCommerce experience a plus

About Casper:

Casper is a global sleep company that launched in 2014 with one perfect mattress sold directly to consumers — eliminating commission-driven, inflated prices. Its critically acclaimed sleep surface was developed in-house, has a sleek design, and is delivered in a small, "how did they do that?"-sized box. The company is one of the fastest growing consumer brands of all time, and its product line has increased to include sheets, pillows, a matching foundation, and a dog mattress. Casper was named one of Fast Company's Most Innovative Companies in the World, and its eponymous mattress was crowned one of TIME Magazine's Best Inventions of 2015.


* Competitive salary
* Equity shares
* Excellent medical, vision, and dental insurance
* Comprehensive 401K program
* Fitness and exercise stipend
* Open vacation policy
* Bi-weekly catered lunches
* Free snacks and coffee
* Nap pods
* Gifted bed set (mattress, sheets, pillows)