Senior Marketing Associate

Employer
Moody's Investors Service, Inc.
Location
New York, NY
Salary
Undisclosed
Posted
Jun 19, 2017
Closes
Jul 19, 2017
Business Type
Brand
Contract Type
Permanent
Hours
Full Time
Marketing Operations is a discipline within Global Marketing and Events that improves the organization's efficiency and effectiveness. Reporting to the Senior Director, Marketing Operations, the Marketing Operations Associate is critical to creating a foundation of excellence through the design of insight driven capabilities, implementation and facilitation of scalable business processes, instillation of best practices and metrics and through the use of technology.

Technology/Project Management and Reporting & Analytics:

* Manage the day-to-day operations of our event management system, Cvent, with guidance from the SD; monitor, test, enhance and improve system performance on an ongoing basis
* Provide input to the functional and technical specifications, test plans and user acceptance tests for projects focused on automating or improving efficiencies including
* Leading meetings, preparing agendas and documenting meeting outcomes and next steps
* Documenting "as is" and new data and project workflows
* Identifying and analysing risks/problems and recommend solutions
* Research, conceive and design new reports and dashboards to showcase marketing effectiveness
* Socialize reporting with marketing, sales, management, etc., manage objections, and secure buy in, as appropriate
* Experiment with new concepts, research new approaches and test new technologies with guidance
* Manage and support integrations between Cvent and other marketing systems including but not limited to SFDC, Marketo, and Sitecore

Vendor Management:

* Manage day-to-day relationships with technology vendors
* Proactively meet with vendors to share wish list and discuss product roadmap with direction
* Review renewalsand manage internal approvals

Support foundation of Marketing excellence/Training:

* Develop training materials and plan for on-boarding new and existing Cvent users
* Ensure marketing processes and best practices are well documented
* Execute against the vision for addressing challenges and implementing scalable solutions
* 2-4 years in B2B marketing operations is required
* Experience with financial services is preferred
* Knowledge of processes related to marketing automation, event management, CRM, and content management platforms; preferably Marketo, Cvent and SFDC.
* Demonstrated ability to develop and rollout programs with an emphasis on measurement
* Working knowledge of processes related to event management, marketing automation, CRM, and content management platforms
* Strong process orientation, problem solving and troubleshooting skills
* Ability to manage projects and multi-task in a fast-paced, deadline-driven environment
* Strong communication skills with an ability to communicate business and technical concepts to stakeholders Must possess a consultative approach and easily develop rapport and trust with multiple individuals
* Collaborative and highly organized, detail and process oriented self–starter with the ability to influence across marketing
* Proficiency with Microsoft Office (Word, Excel, PowerPoint, Visio)
* Bachelor's degree is required