Senior Manager, Retention Marketing

Employer
Levi Strauss & Co.
Location
San Francisco, CA
Salary
Undisclosed
Posted
Jun 19, 2017
Closes
Jul 19, 2017
Business Type
Brand
Contract Type
Permanent
Hours
Full Time
JOB DESCRIPTION

Levi Strauss & Company is pursuing a global strategy to become a best-in-class eCommerce retailer. This is an exciting opportunity for a business-minded digital marketing superstar: the successful candidate will play a key role in accelerating the growth of Levi's and Dockers eCommerce businesses. This position holds strategic and executional ownership of the company's promotional and automated email efforts that drive traffic and revenue on Levi.com and Dockers.com. Additionally, this role is a key stakeholder of the LS&Co global marketing stack. This role involves managing a multi-million dollar budget and working closely with cross-functional team members as well as external vendors.

Key Responsibilities:

* Own and execute a lifecycle marketing strategy to drive repeat sales, build loyalty, increase lifetime value and reduce churn by engaging customers with the most targeted, relevant, and helpful content at each stage of the customer lifecycle.
* Partner with Analytics to perform customer analysis, segment customers into meaningful and actionable cohorts, conduct A/B and multivariate tests, establish reporting infrastructure, track and analyze performance, and communicate out results.
* Map and optimize the end-to-end customer journey: Work with internal teams to identify places in the customer journey where customers disengage, then develop strategies to pre-emptively identify, win back and retain those customers.
* Develop the vision and strategy for how we will use key communication channels (including email, direct mail, etc.) to drive growth.
* Achieve the goal of delivering the right message, to the right person, at the right time, in the right channel.
* Using segmentation and behavioral data to personalize and optimize each customer's online experience.
* Drive continued optimization and evolution of our email marketing programs, including lifecycle trigger programs, transactional messaging and large scale campaigns.
* Partner with site content marketing to develop engaging Levi.com and Dockers.com messaging.
* Drive increased process efficiency that enables the team to maximize impact while minimizing overhead effort.
* Set the vision for channel measurement and analytics, ensuring we are appropriately measuring performance and impact.
* Manage a large and growing team of talented marketers and ensure their continued development and growth.

Basic Skills & Qualifications:

* 5+ years' experience in a consumer facing digital marketing role, preferably in an eCommerce environment. Hands-on experience with email marketing.
* Experience managing ESP (Oracle, Exact Target, etc) and DMP (BlueKai, Rocketfuel) technologies.
* Experience using web analytics tools such as Omniture / Site Catalyst.
* Energy and enthusiasm to drive high-growth business. Must be self-motivated, proactive, and flexible.
* Top-notch project management skills with the ability to manage multiple tasks involving internal and external partners.
* Excellent written and verbal communication skills; strong interpersonal skills; ability to influence all levels of management.
* Strong analytical and problem-solving skills. Must be excellent at using data to power marketing decision-making
* Ability to manage and prioritize multiple tasks and adapt to a changing and fast-paced environment
* Passionate about apparel and eCommerce

LOCATION1155 Battery St. San Francisco, CA, 94111FULL TIME/PART TIMEFull time